Middle – To give an open eye effect for smaller or narrow eye shapes draw emphasis to the middle of the eye with your longest lashes filling the middle profile to open and widen the eye. 

Outer Corner – Most eye shapes look good with the “flare” – it gives a flirty, wide eyed look. The issue with this area of emphasis is very few clients will have lashes that are longer on the outside corner so it can be a challenge to give this look without creating damage to the outside lashes. You can suggest a growth serum to help grow length longer in your area of emphasis to refrain from creating damage. 

Eye Shapes

Oval – Use middle area of emphasis
Round – Use same length throughout to outer corner area of emphasis
Thin – Use middle area of emphasis
Almond – Use same length throughout to outer corner area of emphasis
Droopy or Hooded– Use middle area of emphasis